Johnna.

| STORE OWNER |

Hometown: Abqaiq; Saudi Arabia; Las Vegas, NV

Favorite brand at Lively: Of course, all of them! She enjoys meeting local artists and designers from all over the world to represent Lively.

Favorite place in Durango: The hiking trail behind her house. Johnna feels so blessed to be close to nature in Durango.

More about Johnna: Johnna grew up overseas in an international community igniting her love for people from all walks of life. She discovered her passion for fashion at an early age, playing “Store “as a young girl and later dreaming of working in the fashion industry. She studied marketing in college and merged her passion for fashion with marketing and sales beginning a career in retail and moving into roles of sales representative and buyer in Chicago, Amsterdam, and Las Vegas. She also merged her heritage and career experiences, collaborating with local designers in the Philippines to start an import handbag business. She now lives in Durango with her husband, Brett (a Durango native), and their sons, enjoying an active mountain lifestyle! Johnna continues to pursue her childhood dream as the owner of Lively boutique and feels blessed to have raised her three boys in Durango, Colorado where she calls home!

Misty.

| STORE MANAGER |

Hometown: Fort Worth, TX

Favorite brand at Lively: Z Supply

Misty chose Z Supply because it’s a great quality at a good price and the styles are great on all body types.

Favorite place in Durango: Pop Sushi

More about Misty: Misty moved to Durango in 2013. She is married and has two kids. She has worked at Lively for 9 years and absolutely loves her job. Lively holds a special place in her heart and her favorite thing is seeing smiling faces walk through the door. Misty spends her free time with family and friends as well as volunteering. She also enjoys camping, paddle boarding, gardening, and of course shopping.

Nikkolette.

| STYLIST + MARKETING COORDINATOR |

Hometown: Jensen Beach, FL

Favorite brand: Saltwater Luxe 

Nikkolette chose Saltwater Luxe because they always have the cutest clothes for ANY occasion and they’re made so well!

Favorite place in Durango: Her 10 acre property in Hesperus. Nikkolette loves being home hanging with her animals and staring at the beautiful La Plata Mountains in her backyard.

More about Nikkolette: Nikkolette graduated with a degree in criminology and a degree in psychology from Florida State University. She moved to Durango in 2021 in search of a new adventure with her husband, Wes. In her free time, she enjoys hiking, paddleboarding, shopping, traveling, and hanging out on her farm with her dogs, cats, chickens, ducks and rabbit! During the winter, you can find Nikkolette shredding the gnar on the ski slopes!

Emma.

| STYLIST |

Hometown: Durango, CO

Favorite brand at Lively: At Home with Ray (and Bryant and Co ;)).

The scarves from At Home with Ray are perfect for every occasion and every outfit. You can use them as neckerchiefs, belts, a purse accessory, in your hair, the list goes on. Emma usually wears them around her neck to make her casual outfits a little more sophisticated. Emma also loved starting Bryant and Co with her mom. Every time they get a shipment of the Italian leather bags in, their whole house smells like leather!

Favorite place in Durango: Perbacco Cucina Italiana

More about Emma: Emma grew up in Durango Colorado after moving here in 2010 from Houston, Texas. Emma has been working at Lively since she was 16 years old and is looking forward to many more years, as she is now a wholesaler! Emma graduated from Durango High School in 2020 and attended college at Texas Tech University. Emma recently moved back to Durango after completing her senior year of college, it is impossible to stay away from this beautiful town!

Avery.

| STYLIST |

Hometown: Tulsa, OK

Favorite brand at Lively: Sadie & Sage

Avery loves Sadie & Sage because they have the cutest clothes and the comfiest dresses.

Favorite place in Durango: Durango Hot Springs

More about Avery: Avery has worked at lively since Summer 2024. Avery loves working at lively because it is so incredibly fun, and she has loved immersing herself in the world of fashion and friendship. Avery is a senior at Durango High School. Avery loves music, art, and theater. Avery is super excited to continue working at lively until she leaves for college!

Alex.

| STYLIST + HAT BRANDING SPECIALIST |

Hometown: Austin, TX

Favorite brand at Lively: WYETH

Alex loves WYETH because they are such a great accessory and so versatile to any outfit!

Favorite place in Durango: Bakers Bridge is her go to hangout spot near town when she wants to relax.

More about Alex: Alex has worked at Lively for the past 2 years. Alex’s passion for connecting with the local community and expanding her knowledge on Lively’s hat bar has been a fulfilling experience. Currently, Alex is in her third year at Fort Lewis College pursuing a degree in Environmental Science. Alex likes to go on hikes, camp, and swim during the warmer months. During the winter, Alex enjoys skiing and shopping on Main Street.

Myla.

| STYLIST |

Hometown: Durango, CO

Favorite brand at Lively: ĀLIVIA

Myla loves the brand ĀLIVIA. Creating bold and bright clothing from the creators who have disabilities, ĀLIVIA is committed to having a story behind every stitch, and giving back with each purpose.

Favorite place in Durango: Anywhere where her friends are, which usually ends up being Purgatory or Zia, for some great skiing and some great burritos.

More about Myla: Myla was born in Albuquerque, NM, and moved to Durango early on, where she has lived ever since. She is now a senior at Durango High School, where she plays varsity golf and takes on as many classes as she can. Whenever she has free time, you will find her skiing with her friends, playing golf, studying in the hopes of passing all of her classes, or doing art, specifically watercolor. Myla is currently in the midst of applying to colleges, where she plans on pursuing Business Administration and Entrepreneurship.